Sydney wine and food lovers had a taste of Mudgee produce when Mudgee Region Tourism took local wines, food and experiences to Sydney Cellar Door.
The annual event invites the best regional New South Wales wine and food producers to Hyde Park for three days, “bringing the NSW wine trail to Sydney”.
Once again, in partnership with the Mudgee Wine Grape Growers Association, Mudgee Region Tourism set up an “urban vineyard” complete with live entertainment by Matt Boylan-Smith, a rosé and sparkles bar, sculpture and a grape footcrush.
Fifteen wine stalls offered tastings from Burnbrae, Robert Stein Winery, Bunnamagoo, Moothi Estate, Rosby Wines, Naked Lady Wines, Ernest Schuetz Estate, Huntington Estate, Di Lusso Estate, Burrundulla Wines, Farmers Daughter, De Beaurepaire Wines, Blue Wren Wines, Slowfox Wines and Quilty Wines.
High Valley Cheese and Baxter + Bird also provided a taste of local produce.
For the first time, Mudgee took artworks from Rosby’s Sculptures in the Garden event, including metal kangaroos by David Doyle and poppies and cube stacks by Rylstone’s Alex Scheibner.
Acting tourism office manager Kylie Barber said the representatives from every region had stepped up their game, but even so, Mudgee was a stand out.
She said Domayne did an outstanding job of giving Mudgee’s area its own unique character, and visitors loved the music and the grape-crushing experience.
Robert Stein Winery’s annual Footcrush Feast lets Mudgee visitors try the traditional underfoot grape crush method for themselves, and this year Sydney Cellar Door guests could do the same.
A truckload of freshly picked cabernet grapes from Blacklea Vineyard were taken to Sydney and provided an immersive Mudgee experience for young and old.
The event received thorough coverage from the Sydney Morning Herald, and CEO Leianne Murphy met with numerous other media outlets over the course of the three days.
Marketing co-ordinator Caron Reynolds said it was a great opportunity to tell people what Mudgee had to offer, provide them with visitor guides, and put their minds at ease about the distance between Mudgee and Sydney.
She said the Mudgee Region Tourism team also met Sydney residents who were already fans of Mudgee and regular visitors.
Mudgee Region Tourism’s next big Mudgee promotion in Sydney will be May’s Pyrmont Festival of Wine, Food and Art, which will once again take Mudgee’s finest to the city.
Source: Sam Paine, Mudgee Guardian, 11 March 2016,
Link: http://www.mudgeeguardian.com.au/story/3783864/the-mudgee-region-stands-out-in-sydney/?cs=1863
